Embroidery - fresh news !

The reality of the market is forced to seek alternative forms of promotion of various brands and products. When looking for effective advertising in quite quickly discovered textiles. Clothes, towels, tablecloths, bags and even shoes, are the ideal medium. These products provide almost universal free distribution of advertising content among a wide group of potential customers.

You can specify two main currents of the distribution of advertising content by textiles. The first is the company promoted itself by putting the logo on the clothes of their employees, the company used in the articles or products offered. The other is customers, or participants in a voluntary promotional advertising to promote the content offered through the visual attractiveness of the textiles.

In both these cases for many years remained a low-quality embroidery products logged using the cheapest available methods. The situation has changed with the increase in competition between companies and the enrichment they offer customers. Draws out clearly the trend among advertisers to promote their brands with high-quality textile products in the most exclusive way. One of the oldest and most exclusive way of marking a textile embroidery. At first he was reserved only for a narrow range of most consumers. This was due to the negligible level of automation of production. On a large scale began to be used in 70-years of the twentieth century to use it for advertising purposes, however, could afford only large corporations. Machines are relatively slow and very expensive, and the process of designing a model complex and time-consuming. This situation has changed with the development of electronics and computer techniques. The resulting automated design programs to design and low cost, compact high-speed machines, which offer the possibility of implementation at an affordable price, even a single embroidery. Despite the drastic shortening and simplifying the production and embroidery price reductions did not lose many of exclusivity. This is due to the three characteristics of embroidery: - not available for other types of ornamentation textile embroidery-quality visual strength and durability in mind-customers that the products are decorated with expensive.